eTranbiz is an IT services company based in Bangalore, India. They needed a complete overhaul of their current branding, website and design style. The older designs were unintuitive user experience, cluttery, and outdated.
Logo exploration led to narrowing down of the company brand style, overall aesthetics, and design approach. The first designs were to finalize on a type and approach.
The final logo was inspired by two people holding hands, symbolizing the companies motto of providing superior service to their clients and always being available.
The marketing collaterals included visiting cards, letterheads, and brochures.